Wyldes since 1890 logo in yellow

You can’t buy happiness but you can buy sweets

Large view of the front of Wyldes Sweet Shop
Sketched outline of a traditional sweet

Traditional British Sweets

Traditional scale sketch

Jars weighed out in quarters

Red outline drawing of a farmhouse type building

Family owned for over 130 years 

Sketched image of crown

In the heart of Historic Tamworth

About us

Traditional sweets that are still going!

We are a shop that mainly deals in the sweets of yesterday. Most of the sweets in here haven’t made it to the mainstream shop shelves – but that’s what makes us special! Come down to Wyldes Sweet Shop in the historic Tamworth and allow your taste buds and imagination to soar.

Black sketched hand pointing right

We’re more than a sweet shop, we are a journey back in time to your favourite childhood memories and taste bud filled fantasies. 

Video still of shop assistant talking about traditional sweets at Wyldes
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Dark yellow quotation mark on light yellow oval

What our customers say

Wyldes Sweet Shop
5.0
Based on 36 reviews
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Julie ParishJulie Parish
20:45 09 Nov 23
I go in here quite often for my pineapple rock and I love going in the girls are so friendly and welcoming and very helpful, they don't rush you and you don't feel like you should hurry. Highly recommend this sweet shop x
Anthony AllansonAnthony Allanson
20:20 03 Nov 23
First visit to the shop and met Lydia who was just like she appears on Tik Tok. Great traditional shop with great service.
Christopher MainsChristopher Mains
15:59 20 Oct 23
Proper old world sweet shop. Fantastic choice & very helpful & friendly love going in there
Matt BloomerMatt Bloomer
12:37 16 Oct 23
I visited last Saturday with my Son and have to say what a fantastic little sweet shop! It's worth a visit just to meet Lydia who I'm sure must be, in some way, related to Willy Wonka. My Son was duly star struck having followed the shop on Tiktok and I left with some marzipan, it doesn't get much better than that
Peter MorrisseyPeter Morrissey
12:41 15 Oct 23
Best sweet shop in Tamworth. All the old sweets that most places don't sell anymore. Pop in you wont be disappointed. Real friendly staff that willing to help. Sorry can't add pictures as i have eaten the sweets, so i need to pop back in to stock up. You'll love this place if you haven't visited before.
Josh GoldingJosh Golding
17:21 13 Aug 23
We go to wylds at least once a month with a list to stock up on treats. Cola cubes, strawberry pips, chocolate raisins, blackcurrant licorice and lots of other stuff I usually forget to ask for! It's great to see a local business in Tamworth that continues to be so well liked and remembered by such alot of people in the town. Always a cheerful friendly service and everything you can think of to buy - and if you can't, they'll find it eventually and order it so keep checking.
Beata-Agnieszka KawkaBeata-Agnieszka Kawka
16:09 06 May 23
I only wish I could rate this business with more stars! The manageris so friendly and really gives that personal touch to the service she provides.Lovely shop, amazing selection of sweets. Definitely highly recommend a visit to this treasure of a shop!
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Best Seller

Products

Rum ball sweets on glass dish

Rum Balls

Gray's teacakes on a glass dish

Gray's Teacakes

Coconut mushroom sweets on a glass dish

Coconut Mushrooms

Red and yellow pineapple rock sweets on a glass dish

Pineapple Rock

Rum ball sweets on glass dish

Rum Balls

Gray's teacakes on a glass dish

Gray's Teacakes

Coconut mushroom sweets on a glass dish

Coconut Mushrooms

Red and yellow pineapple rock sweets on a glass dish

Pineapple Rock

Wyldes shop front window display of sweets

Sweets for all!

Any dietary requirements? For those with a sweet tooth but specific ingredient requests, we’ve got a lot on offer. We cater for Sugar free, Vegan, Vegetarian, Gluten free, Gelatine free and any allergens!